Pitching for sales
You might not be interested in this
If you want to stick to a rigid sales script, treat every customer identically and repeat the same pitch over and over, NLP will not interest you.
The clever stuff
When you talk to a customer they understand you through a set of filters. These filters work subconsciously. In NLP we call it deleting, distorting and generalising. Your mind and mine use these shortcuts to save time and effort.
This means your sales pitch can fail if your customer's subconscious deletes or distorts your key points or if it generalises in the wrong way. Then you can repeat yourself over and again and still see them misunderstand you, or feel they haven't heard you at all. And this happens with written communication too.
REMEMBER most of what you say is dealt with by your customer's subconscious, whether you like it or not. So understanding this stuff is pretty essential.
Getting it right
Fortunately you can find out how these filters work and learn to communicate more effectively with the your customer's subconscious.
This means:
you can improve rapport;
be understood more easily and
increase your chances of closing each sale.
What next
If you want to know more contact me on the following link:
- Advanced NLP Therapeutic Specialist
- Master NLP Practitioner
- NLP Trainer
All these qualifications were awarded by
The Society of NLP and approved by Richard Bandler (co-creator of NLP)
Coaching for Business
- Communication
- Presenting skills & public speaking
- Writing persuasive copy
- Pitching for sales
- Organisational skills
- Management skills
- Recruitment
- Staff appraisals